Do you think this person lost equity on their home purchase?
By Jessica Swesey, Tuesday, January 29, 2008.Bookmarking Sites
We ran across this newly created blog today, http://rottenlyingsleazyrealtors.com/, courtesy of a link thrown in at the end of an AdAge story chastizing the National Association of Realtors over its latest buy-a-house-now ad campaign. (Read the AdAge story here.)
It's another example in recent weeks of people piling on blame to Realtors for their housing woes. Last week, we heard about home buyers suing their agent because the value of their house fell right after purchase and they feel the agent is responsible.
But the blame game isn't what's interesting about all the mud-slinging. Everyone who's in a mess right now is looking for someone to blame. Heck, the Realtors blame us, the media, for creating this downturn. Some of the media blames greedy lenders; some blame greedy borrowers. Pick your target on this one.
What's interesting is that it points to a need to rebuild some trust between consumers and the real estate industry. Real estate agents even before the downturn suffered a bad image in the minds of consumers, and with emotions flaring in the midst of this housing recession we're likely to hear more backlash from people looking for someone to blame.
Some agents appear to be finding success in building consumer trust through blogging. What are some other ways to combat this in a down market?
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