Get your Realogy listings here!

Real estate brokerage and franchise company Realogy Corp. is casting a very wide net on the 'Net these days, pumping its property listings out to many online sites. The company last year announced distribution agreements to share online property listings information with Google and Trulia, and more recently announced similar agreements to bring hundreds of thousands of property listings to Cyberhomes.com, Zillow.com, AOL, Homescape and FrontDoor, a real estate search site launched by HGTV operator Scripps Networks Interactive. Realogy brands include Century 21, Coldwell Banker, ERA and Sotheby's International Realty, among others.

The Internet is considered by some to be a great equalizer, with big and small companies competing side by side in cyberspace for the same consumers. And there is a movement to create data standards to assist brokers of all sizes in sending out real estate listings content to multiple sites, with online players such as Trulia, Zillow and Yahoo Real Estate on board with the effort. Some third-party companies are already serving as the go-between to assist brokers in dishing out content to a range of online sites.

But do all small real estate companies have the time and resources to supply updated data feeds to these various online sites -- or is this an easier feat for super-sized national brokerage companies? Are smaller companies at any disadvantage here as the larger companies push their real estate listings content out to any and all takers in massive data feeds?

(photo by wchien)

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