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Home » Columnists » Biographies »

Compile 'B' list at Connect

By Alison Rogers, Tuesday, January 6, 2009.

After a hectic and chaotic year where I wished many, many times that the phone wouldn't ring so much, Christmas week has been as quiet as a library.

I don't know if this is a recession signal or not; for all I know, it may have been like this last year, and I didn't know because I was off visiting my mother out of cell phone reach. But this year, my husband and I have been just running and running to weddings and such, and I jumped at the chance to stay in town while things were a little slow.  more...

Pollyanna and the rosemary plant

By Alison Rogers, Tuesday, December 30, 2008.
Flickr photo by <a href="http://flickr.com/photos/chichacha/2473930145/">chichacha</a>.

Last year I was full of optimism. My New Year’s resolution for 2008 was to relax more and work less, and yet I was sure I would have a good year.

My prediction came true, and I worked smarter, and some deep relationships paid off, and I had my best year in the business ever.  more...

Only zero shopping days left

By Alison Rogers, Tuesday, December 23, 2008.
Flickr photo by <a href="http://flickr.com/photos/bensonkua/3126115860/" target=blank>bensonkua</a>.

Did I used to like Christmas when I was a kid? I seem to recall dimly that I did -- that I spent the entire month of December looking forward to getting a break from school and unwrapping presents.

Even as a young adult, December was great. No matter how busy a job I had, the week between Christmas and New Year's was always reliably dead, and it could be used either for vacation or for a week of sitting at my desk while catching up on filing and knocking off early to have a drink with friends.  more...

The Big Close

By Alison Rogers, Tuesday, December 16, 2008.
Flickr photo by <a href="http://flickr.com/photos/jasoon/10837680/sizes/o/" target=blank>Jasoon</a>.

This is, let me see, the beginning of my third year working as a part-time agent in New York City. I just recorded my second sale, which definitely put some mileage on me in a market that I have often described as "choppy."

It was a great win in many respects: a sale in my target neighborhood (SoHo); the first time I crossed the $2 million mark; and the first time I got both sides of a deal (grin).  more...

'Tis the season for real estate cheer

By Alison Rogers, Tuesday, December 9, 2008.
Flickr photo by <a href="http://flickr.com/photos/fauxen/337884210/" target=blank>Fauxen</a>.

I have barely just shaken off the flour from Thanksgiving baking, and here it is time for Christmas already.

There ought to be some sort of break in between, especially for Realtors who have to gear up right after that for spring selling season. I know one real estate guy who jokes that spring starts during halftime of the Super Bowl.  more...

Let's talk about luxury

By Alison Rogers, Tuesday, December 2, 2008.
Flickr photo by <a href="http://flickr.com/photos/london/44070187/" target=blank>jonrawlinson</a>.

ROOKIE: I've been taking a look at high-end real estate markets around the country, and my impression is that in many of them volume has stalled but prices haven't dropped much, if any. How are affluent consumers changing their spending habits due to the downturn?

JEFF WINSPER: We have a client who sells $2-million-plus boats. (That client is) doing fine. We did some consulting with a client who sells private planes. (That client has) still got a two-year backlog.  more...

Redefining Realtors in tough times

By Alison Rogers, Tuesday, November 25, 2008.
Flickr photo by <a href="http://flickr.com/photos/foreverphoto/2760042027/" target=blank>KellyB</a>.

There's a biblical story about seven abundant years and seven years of famine, and, collectively, we forgot to read it.

We're all at fault, really. As a nation, we did not invest the profits from the good times in new roads and bridges, or in spending that would have bettered America and created new jobs; instead, we spent them on a disastrous war. As individuals, those of us who profited from the boom (which is pretty much most of us, because even if you're middle-class and your real wages didn't grow, chances are that you've got a nicer TV than you had eight years ago, and a better phone) did not save for a rainy day the way we should have.  more...

A presidential marketing lesson

By Alison Rogers, Tuesday, November 18, 2008.
Flickr photo by <a href="http://flickr.com/photos/jetheriot/2283784161/" target=blank>jetheriot</a>.

Two weeks ago, Barack Obama was elected the 44th president of the United States. Whatever you think of his ideologies, many political analysts noted that he ran a "near-perfect" campaign, with a revolutionary use of the Internet to raise money and inspire his supporters.

So obviously, it's time to take a look at his strategies and see if they'd be useful in building an individual Realtor brand or selling a condo.

Here, I think, are some of the more applicable lessons:  more...

Why I still have no contact database

By Alison Rogers, Monday, November 10, 2008.

I follow the rule -- I don't even remember where I read it -- that my success in my real estate business is based on a three-month lag, that what I do today influences whether I am going to be eating ramen or steak 90 days from now. Given that, my goal for October was to set up some sort of contact management database: My business is growing beyond my ability to run it off Post-its, and I wanted to do what I have not been able to do for two years, which was to have a busy spring.

Well, it's November and still no database. For good or for ill, I did other things.  more...

Still in the race

By Alison Rogers, Monday, November 3, 2008.
Photo credit: <a href="http://www.lumaxart.com/" target=blank>lumaxart.com</a>.

It's hard to believe from the current state of my right knee, but when I was in my 20s, I was a runner. When my friends Eddy and Ellen got married, they made a three-day weekend of it in Burlington, Vt., … and got every wedding guest who was interested to run with them in the marathon.

The Burlington Marathon is special in that you can run as a relay team, so I got the "marathon experience" of people lining the streets cheering my achievement while all I actually did was to run a 5K.  more...

How I sold my beach house

By Alison Rogers, Sunday, October 26, 2008.
Flickr photo by <a href="http://www.flickr.com/photos/landhere/210269419/" target=blank>landhere</a>.

I sold the beach house today, or maybe it was yesterday.

After having been an agent, it was surreal to be at a closing as a principal again. A little history: In 2001 I went through a bad breakup, and my ex and I split the apartment that we co-owned. I took my original equity and bought a little studio in the city, and took my profits and bought a beach house. That "two-home" solution was perfect when I was single, and even when I was married and didn't work constantly, but for our current lifestyle, hubby and I decided that we needed one bigger place in the city.  more...

Wall Street cycles: confetti to crash

By Alison Rogers, Sunday, October 19, 2008.
Flickr photo by <a href="http://flickr.com/photos/quatrosinko/428702834/">quatro.sinko</a>.

In 1988, I went to work on Wall Street. It was a job that I was thrilled to have, because even though I graduated with highest honors from a top school (Harvard), Wall Street was not terribly friendly to women and it had taken me a year to get hired. This was despite an amazing Wall Street boom where the banks were throwing around money like confetti.  more...

Home is where the house is

By Alison Rogers, Sunday, October 12, 2008.

We are slowly nearing the sale of my beloved beach house, which I bought with boom real estate profits in 2001. I had wanted an apartment, but my then-Realtor (and now my current boss) convinced me that a two-family house would make much more sense in terms of financial planning flexibility.

"You can live in one half, and you can always rent out the other half," he said. "If you keep the house long enough, that will provide retirement income."  more...

Going beyond Post-it

By Alison Rogers, Sunday, October 5, 2008.

I am trying SO HARD to be a grown-up, and the world just keeps socking me in the face.

For one, I decide that 2009 would be the year that I start advertising. Since I've been making minimal money, I've been spending minimal money -- and what I've been doing so far is buying nice gifts and meals for my most intimate circle. That is appreciated but I want to do more, and I'm finally at the point where I'll be able to afford a little more spending.  more...

Mastering referrals: Part 2

By Alison Rogers, Sunday, September 28, 2008.

ROOKIE: Last week you talked about asking your closest sphere for help, marketing to other agents, and how to handle a less-than-top-quality referral. Will you share some of your database secrets? How big are your spheres?

CHRISNER: As far as my personal sphere, I have a tiered system: an "A" is someone I've done a transaction with who has referred me or attempted to refer me. There are 63 of those. A "B" is someone who I think would refer me, but the right opportunity hasn't come yet. I've got 79 of those. Then there's the Cs -- hundreds of people who I have relationships with, who know me and recognize my name ...  more...

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