Ugly listings bad for business

Photo courtesy Teresa Boardman

I recently had lunch with a past client, and we had an interesting conversation about Realtors and real estate companies.

Like most consumers, my lunch date believes that real estate companies sell real estate. I set him straight on that by explaining that real estate companies do not sell any real estate at all. The agents, who are independent contractors, go out and find people who want to buy or sell houses. We do all the work and incur most of the expense.

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