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Joined 02/07/2008

Jillayne Schlicke

CEO

CE Forward, Inc.

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(206) 931-2241

Jillayne Schlicke researches, writes, and instructs continuing education courses, convention workshops and keynote presentations for the real estate and mortgage industries on a wide variety of topics as CEO of CE Forward, Inc.

Jillayne is also the Founder and Executive Director for The National Association of Mortgage Fiduciaries, which serves to help the mortgage lending industry raise ethical standards, self regulate, meet higher educational requirements, and prepare for the emergence of fiduciary duties.

Jillayne is a graduate of Antioch University in Seattle where she earned an M.A. in Moral psychology, Philosophy, and Business ethics and received a B.S. in Business and Systems from the University of Phoenix.

Jillayne presents hundreds of classes and workshops each year, has published numerous articles for various publications, is a contributing author on the blog Rain City Guide, has been appointed to 38 professional association chair positions or committees and has received 12 industry awards.

My Comments

  • if brokers must see
    By November 25, 2008 - 12:43pm

    if brokers must see themselves as a media publisher of meaningful statistics, then why aren't all brokerages providing the sort of statistics that consumers are now craving such as: Rising foreclosure statistics, percentage of inventory that's distressed, Case Shiller home values index (still falling.) Instead, consumers are visiting other bubble blog-type sites and getting what they crave. If the *new* brokerage media channel only says "it is always a great time to buy or sell" then the brokerage has missed the point. The 2008/09 consumer is slightly smarter than the 2006 consumer. They now know that it is not always a good time to buy or sell. If we're really talking about shifting to a consumer centric model, then the sales pitch has to go.

  • broker/owners must be able
    By November 25, 2008 - 12:37pm

    broker/owners must be able to connect technology with profitability. "Brokers must begin to see themselves as media companies. Social publishing tools and new media platforms.." This all sounds uber cool. Show me the raw numbers that connect dollars spent on social media v. dollars earned from that cost. Redefining brokerage *can* happen....quickly...at a smaller company. Perhaps this is where we'll see the raw numbers coming from.

  • Wondering what lenders and
    By November 24, 2008 - 7:40pm

    Wondering what lenders and builders will do. If lenders won't take title insurance policies underwritten by Landam, then builders, Realtors and escrow companies will pull out of Landam backed deals. This could send them into a bankruptcy spiral. The company needs to come out ASAP and project confidence that all title policies will be honored.