Welcome!
I thought Vikki presented her piece quite well. Some figures used, however, could be fleshed out a bit more. She said that "HG TV is in 93 million homes" - that is an impressive number. But, one could similarly state that "The Big Dipper is above 200 million homes each night". That doesn't mean that anything close to that number look at it, or even consider its existence. A far better number would be one which indicates how many people look at HG TV.
I thought the Charlie Young interview was quite good, particularly his analysis of how the Web/Internet has changed our ability to try new initiatives. In the old days, we could pick from display ads, inserts, radio and/or TV - all very expensive and all with little feedback in terms of the effectiveness of invested dollars. Today, the same things - in a far more flexible and appealing format - can be launched for a small capital investment, the feedback is tremendously more accurate, and we can push forward or pull back with little capital loss. This allows for both a far better return on investment as well as encouraging many more initiatives and innovations to marketing at many levels. Thanks. Marc McGee
Why did you lose out on a rental commission? Everything related to $$ should be in writing in our industry, so if you had a simple "One-Time Showing" or a "Commission Agreement" signed by the Lister when you first showed the property to the prospective tenant, there shouldn't be a problem collecting it.