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Technology/Software

Joined 03/13/2008

Paul Eastwood

President

Single Property Sites

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(303) 346-3037

I am the President and founder of Single Property Sites and the Blue Fire Group.

Single Property Sites (SPS) http://www.singlepropertysites.com is a listings marketing system that allows real estate professionals to enter listing data and automatically create an elegant website dedicated to a single property. SPS then automates the marketing of listings with a comprehensive service including widgets, syndications, auto-postings to craigslist, virtual tour, print flyers and more.

The Blue Fire Group provides a number of innovative web marketing tools for Real Estate including Non Stop Neighbors which is a tool that will help agents that Farm to build relationships in a neighborhood or community, see http://www.NonStopNeighbors.com. The Blue Fire Group is also the creators of My Buying Buddy.

My Comments

  • Agents certainly do need to
    By Paul EastwoodOctober 24, 2008 - 5:19am

    Agents certainly do need to specialize - web sites that attempt to appeal to sellers and buyers and multiple niche markets are difficult to market. For Listing Agents, if you really want to win the listing, then get a marketing plan and web strategy in line with that goal. Too many agents have websites that are all about 'me' , 'my brand' and 'my brokerage' - get back to marketing - focus your marketing plan on the seller an their home. Our recent "never lose a listing" initiatives at SPS are based on the success Listing Agents are having winning listings with a marketing approach that is radically different. Regards Paul Eastwood Single Property Sites http://www.proSPS.com Never Lose A Listing - its FREE

  • Mobile Marketing is going to
    By Paul EastwoodOctober 10, 2008 - 2:18pm

    Mobile Marketing is going to define an increasingly important demographic / market place. The growing use of the WEB as a medium radically changed Real Estate. It is my belief that MOBILE marketing will have a dramatic impact too - though probably not as significant. The challenge for many agents is how to get to grips with this new technology. We have a 3-part article in the SPS BLOG that looks at Mobile Real Estate Marketing We've also fully adopted mobile marketing within SPS, so that TEXT flyers, SMS messaging and mobile web sites are now all included in SPS with no extra costs to Agents.

  • Realtors have an
    By Paul EastwoodJuly 25, 2008 - 8:26am

    Realtors have an overwhelming opportunity to invest their time and dollars in technology. In my marketing classes I strongly encourage agents to make investments specifically to solve business process problems. Start thinking about business processes and the large boulders (not pebbles) that lie in your way. Then, invest in solutions that will help you overcome those boulders. If you can identify the really big issues and invest in technology to solve those problems then you will make wise investments. Such an approach will help you avoid frittering away your hard earned cash on meaningless bells and whistles. Too few large companies and agents actually take the time to consider their business processes - which is why we see many investing with a repeated shotgun approach, rather than informed, precise and laser focused decision making. For example, if you have problems capturing leads - then focus on that, or maybe its a problem incubating the leads you capture - so look at that. Paul Eastwood http://www.SinglePropertySites.com

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