Help-U-Sell franchiser files for bankruptcy

The Help-U-Sell Real Estate franchise company entered Chapter 11 bankruptcy proceedings after a group of regional operators filed an involuntary petition for bankruptcy.

Ashton "Ash" Asensio, who is consulting chief operating officer for Help-U-Sell, said today that the "franchise itself, the brand itself will survive this bankruptcy -- no question about that," and "franchisees should not be impacted by corporate's issues."

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