How to overcome clients' market worries
By Inman News, Tuesday, September 23, 2008.Bookmarking Sites
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Can you rebuild consumer confidence with information? Guy Wolcott, founder of Inman Innovator Award winner Sawbuck Realty, shares his approach.
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Submitted by Gail Bucker on September 24, 2008 - 2:44pm.
Typically, when a company grants exclusivity for services to only one company i.e. mortgages or closing services, after the honeymoon is over and all the discounts achieved...the level of service plummets. The reason this occurs is because the service company knows it is guaranteed the business. I don't know about you but I would rather have more control over the transaction and get a value for my money than an out of control rollercoaster ride with a rude "service" person because after all, what do you expect, it's FREE! This will be very interesting to watch Sawbuck play out. You just don't get something for nothing and most people won't believe it. My prediction is that this will start with a bang and fizzle. There ain't no free lunch!
Gail Bucker
Associate Broker
Sandbridge Realty
Virginia Beach, Virginia 23456
www.thebeachpros.com
757-469-8746